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How To Grow Social Media Leads: New Research

Posted in Social Media @ Jul 18th 2011 12:40pm - By Judy Gillespie introducing an article by Phil Mershon for Social Media Examiner, 14 July 2011
Blogging stat

Social has reported on two new studies recently released that provide fresh insight into the question - "How often should I post articles and information to my blog?". 

5 findings to help enhance your social media and blogging strategies:

  1. More frequent blog posts bring greater traffic and leads - "businesses that post daily will generate 5 times more traffic than those that post weekly or less";
  2. A steady library of blog posts grew leads and traffic better - "blogs that have accumulated at least 51 posts see 53% more traffic than blogs with 20 to 50 posts;
  3. More Twitter followers = more leads - "businesses with over 1,000 followers saw 6 time more traffic than businesses with 25 or fewer followers";
  4. Bigger Facebook fanbases mean better results - "businesses with over 1,000 fans had 22 times more traffic";
  5. Social demographics are growing - "52% of American over the age of 12 have at least one social media account"

For a detailed breakdown of these findings and some awesome charts & graphs read 'How to Grow Social Media Leads: New Research' on the Social Media Examiner Website & get blogging!


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