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Talking with Web Designers - What Language do they Really Speak?

Posted in Web Sites @ Oct 23rd 2012 - By Dr Michael Warren, DVMelite
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By now you probably already know that having a website for your veterinary practice is an absolute must if you are to continue to realize success in our modern industry. Yet taking that first step in actually developing your veterinary website can be a challenge. Should you hire a professional, use a template or let someone you know handle it for you? Let’s take a moment to go over the role of web designers in the modern veterinary practice and how you can use that information to maximize your practice’s online presence.

What about that friend or family member I know that dabbles in web design?

You probably know someone that understands the basics of web development. While it may be tempting to rely on that person to handle the design of your website, it’s important to remember that your veterinary website is the foundation of your practice. For that reason, it is absolutely essential that it portray your practice with the same professional quality as the service you provide to your clients and patients. Amateur designs deliver the wrong first impression to prospects, which can and will result in the loss of potential business.

So, if a professional designer is what I need, how do I take that first step?

The first thing you should look for in a potential web designer is whether or not the designer’s own website is beautiful and engaging. Next, not only should you request samples of their previous work, but also whether or not they have specific examples from other clients within the veterinary industry. Do the samples portray dynamic design work, are they search engine optimized and do they contain interactive elements like forms?

Another important thing to consider is how easy it will be to modify your website on an ongoing basis. You want to be sure you can easily access and change things like your content and images as needed. You should also determine whether or not there is any sort of marketing plan built in, and, most importantly, if there is a blog that will be built in to your new website design. A veterinary blog is the driving force behind your website, so it’s an absolute must on your list of questions and considerations.

Finally, you should clearly define whether there is ongoing support provided after development and implementation of your new veterinary website. What will the designer provide for you, and what will you be responsible for in order to maintain the integrity of your site? These are all important things that should be carefully considered and communicated to the potential designer so that everyone is clear about what to expect before the process begins.

The ultimate goal is to find the right designer that is qualified, understands the unique needs of a veterinary clinic and knows how to develop a dynamic and engaging design that perfectly represents your practice. By knowing what questions to ask and being able to ask them in the very language that designers use, you will ensure that your practice will be represented in a professional, optimized way that will successfully serve as the hub of your business and drive the ongoing growth of your practice.

Dr. Warren is a practicing veterinarian and certified online strategist. He writes, speaks and consults internationally on how the animal health industry as a whole can improve client communication and engagement through online media. He is tremendously passionate about the subject matter and driven to share marketing and business growth strategies with his fellow veterinary professionals. Dr. Warren is also managing director of DVMelite Web Development.

If you're less than satisfied with your current website and would like to kickstart your practice growth (including a blog) then book an online demo with one of the DVMelite consultants by clicking the following link: Book My Online Demo!


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