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Top tips for sharing your veterinary blog on social media - Part 1

Posted in Social Media @ May 25th 2017 - By Judy Gillespie, Vetanswers
Top Tips For Sharing Your Veterianry Blog On Social Media Part 1

Do you write a veterinary blog (or would like to) but no one seems to read it?

I decided to write a blog post that outlined the process I follow when sharing and promoting Vetanswers blog posts online but after I hit 1,000 words and realised I was nowhere near finished, I realised my process was quite detailed, so decided to turn it into a three parter. In this post you'll find the preparation - all the information you'll need to get your ducks in a row. In Parts 2 and 3 we'll cover the details of actually posting your blog on a variety of social media accounts.

Congratulations! You’ve written a blog post (or maybe more than one) and now you can sit back and wait for the views, comments and questions to come flooding in. And maybe if you’ve chosen a great title, the content is particularly popular and the planets are correctly aligned then just maybe that’s exactly what might happen. Or maybe not….

Build it and they will come?

Unfortunately, for most blog posts it’s not a case of ‘build it and they will come’. Most of the time, your intended audience is not going to know your brilliant blog post has been published, let alone read it. Somehow you need to need to let people know your post exists before any of the other magic can happen - which is where social media can be a big help.

Vetanswers publishes a lot of blog posts (over 500 so far) and over time I’ve set up a process to help all of our posts get seen and read by as many members of our Community as possible.

Images are essential

Before you think about sharing your blog post online you’ll need to ensure it includes at least one image. Blog posts with an image are far more likely to be clicked on when shared on social media and are also far more likely to be shared with others. If you have trouble finding the right images to suit your posts you might find this Vetanswers Blog Post useful: My favourite Free Stock Photo Websites. And there’s also this one: Create awesome social media images to inspire your veterinary clients.

What can make your life easier?

One thing to consider is that different social media platforms require different sized images to look best which is where one of my favourite tools can help to make your life easier.

Canva is a graphic design tool website that is brilliant for non-graphic designers and I regularly use it to design or brand the images I use in the Vetanswers blog posts. One of the features available in the Canva for Work paid plan allows you to ‘magically resize your design’ and even offers a list of social media accounts for you to select. The list isn’t exhaustive but it’s a good start. Once you have resized your images to suit the various social media platforms you’ll need to tweak your design slightly but it’s still easier than starting from scratch each time! This feature is not available in the free Canva account but you can click here if you’d like to sign up for the ‘Canva for Work Trial’ (no affiliate program for me unfortunately!).

Scheduling your posts

I regularly schedule posts across all of Vetanswers’ social media accounts as it allows me to choose the best time for the posts to appear and best of all I can plan and set them up in advance. For more information on scheduling you might find this Vetanswers Blog Post useful:  Scheduling - the secret to successfully managing social media in your veterinary practice

One more thing before I start.

As Vetanswers is an online community, we’re active on quite a few social media platforms. Partly because that’s the nature of an online community and also because it allows me to try them all but I’m not suggesting that you should be on all of the platforms I use.

What platforms should you be on?

The best social media platforms for your business depends on where your clients are. And the best way to find out where your clients are, is to ask them! How to ask them where they spend their time online is probably a good topic for another blog post but if you’re a veterinary practice then you should definitely have a Facebook Business Page as a minimum and then possibly Instagram. If you’re a veterinary supplier you might also want to include a LinkedIn Business Page. A Google+ Business Page is worth having, not because your clients are necessarily there but as it’s owned by the mighty Google it’s going to help with your post’s SEO (Search Engine Optimisation).

Sharing your veterinary blog posts

When I write a blog post it’s initially published on the Vetanswers Blog and then shared on the following platforms:

  1. Vetanswers weekly ‘Veterinary Community Connection eNews’ (you can click here if you’d like to receive our free and extremely awesome eNews in your inbox every Friday morning)
  2. Vetanswers Facebook Page
  3. Vetme Facebook Page (Sister company)
  4. Vetanswers Facebook Notes
  5. Twitter
  6. Pinterest: Veterinary Blog Posts and Resources
  7. Vetanswers LinkedIn Company Page
  8. LinkedIn Articles (attached to my personal page, strangely not available for Company Pages at this stage)
  9. Vetanswers Google+ Page
  10. Instagram: vetme_veterinary_jobs
  11. Quotes added to the Vetanswers ‘Daily Top Tips.

Yep – it takes me a while to set this up every week – especially if I’ve published a couple of blog posts but I do have a system to keep track of everything.

As I share a LOT of information on a variety of social media pages, I generally choose a day and a time that I’ll share a specific blog post across all social media (except for Twitter but I’ll explain more later). I’ve also found posting around 5pm to 6pm Tuesday to Friday works best for Vetanswers Blog Posts but you’ll need to refer to your social media statistics to work out the best times for you e.g. Facebook Page Insights

You can also click here to download a version of the checklist I use to help me keep track of what and where I share blog posts every week: Veterinary Blog Post Sharing Checklist (word doc)

Don’t have a blog but would really like to start somewhere?

If you’ve got this far but you’re thinking “Hmm I’d really like to start writing a blog post but don’t have the time to look into setting one up” or you just have no idea where to start – no problems! You could always start by writing something for Vetanswers to publish. It could be aimed at our veterinary community – blog posts written by those that work in veterinary practices are always popular. Or you could write something aimed at your clients and then once it's published you can then share the link online. 

Either way - it's a start!

You can click here to find out more on our 'Guidelines for Guest Bloggers' page or you can click here to email me directly if you would like to know more.

Any questions or comments? Add them into the Comments section  below.

Want to keep reading? 

Click here to read Top Tips for sharing your veterinary blog post on social media Part 2 where we get into the step-by-step processes to follow to share your blog post on Facebook, Pinterest and LinkedIn

Click here to read Top Tips for sharing your veterinary blog post on social media - Part 3 where we discuss sharing your post on Google+, Instagram & Twitter

 

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