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Top tips for sharing your veterinary blog on social media - Part 2

Posted in Social Media @ Jun 8th 2017 - By Judy Gillespie, Vetanswers
Top Tips For Sharing Your Veterinary Blog On Social Media Part 2

Welcome to Part 2 of Top tips for sharing your veterinary blog on social media

In this post we'll cover sharing your blog post on Facebook, Pinterest & LinkedIn. Part 3 will cover Instagram and Twitter.

If you missed Part 1 it was all about the preparation - you can click here to read it……

Can’t I just share the same thing across multiple platforms?

It’s not uncommon to see the same post shared across multiple social media platforms but to effectively cross promote your blog posts, you really need to tailor your message to suit each platform.

For example, if you’re sharing your post on Facebook you’re likely to use a different style of language than you would on your LinkedIn Company Page. On Instagram and Twitter using multiple hashtags works well but isn’t necessary on Facebook or LinkedIn and they just become annoying. Twitter only allows you to use 280 characters so you need to be concise and sometimes quite inventive to get your message across which can appear abrupt and unnecessary on Facebook. And then there’s one of my pet hates – a tweet that abruptly stops mid-sentence and ends with the tell-tale link to a Facebook link. I’m on Twitter – I don’t want to have to read the rest of the post of Facebook! Image sizes also often vary between platforms - more of that in the Part 3.

Just like cat owners can be different to dog owners who are different to snake owners and rabbit owners the communities on each platform are different and will interact with your posts differently so posting exactly the same message is just not using each platform to its full advantage. It’s better to be active on fewer platforms and do them well rather than having accounts on multiple platforms and not doing any of them particularly well.

So let’s get started…..

Sharing your blog post in your newsletter

If you send a newsletter – online or otherwise – don’t forget to add in your blog posts. You can even use the topic of your blog post as the focus for your newsletter and add in further supporting information, links, resources, etc.

Sharing your Blog Post on Facebook

This step is easy as Facebook offers a simple way to schedule your post which is outlined step by step in the previously mentioned Vetanswers Blog Post:  Scheduling - the secret to successfully managing social media in your veterinary practice

Although Facebook allows you 10,000 characters, only the first 480 characters are visible before you see the ‘See More’ link, so keep the good stuff in the first 480 characters.

A few more interesting tips I came across on Social Media Examiner blog How to Promote Your Blog Posts Using Social Media: A Guide for Marketers:

  • Posts with fewer than 50 characters can be more engaging
  • Posts with images work best – try adding your own image rather than the automatic link preview as this can increase the reach of your post
  • Add in a personal comment to your post and invite people to comment or share their opinion

Sharing your veterinary blog post on Pinterest.

I’ve set up a Pinterest Board specifically for Vetanswers Blog Posts called: Veterinary Blog Posts and Resources which is where all the Vetanswers Blog Posts live. Obviously on the Pinterest platform the image on your blog post is the most important part and then you need to add a description that explains what your pin is all about. Always make sure you’ve included a link to your pin to encourage readers to visit your website.

Steps to add your veterinary blog post to Pinterest.

  1. Adding the Pinterest browser button makes it super easy to share any image to Pinterest as the Pinterest button pops up whenever you hover your mouse over an image – you can click here to add a Pinterest button to your browser: All about the Pinterest browser button
  2. Once you have the Pinterest browser button, just hover your mouse over your blog post image and click on the Pinterest button and a screen will pop up that allows you to choose which Board you would like the image saved to and what you would like it to be called.
  3. You'll notice the name of the blog is automatically in the box under the image as I always save my blog post images using the exact name of the post for two reasons: a. It saves time and makes it easier to find the image and; b. If anyone else clicks on the image they see the title of my blog post.
  4. Then select the Board you would like it to be saved to from the list on the RHS and click ‘Save’ – and you’re done!

Sharing your veterinary blog post on LinkedIn

You can share content on your Personal Page, Company LinkedIn Page and Groups

You can’t schedule posts on LinkedIn so you either need to set a reminder for yourself and add the link along with a few words at the time and day you want, or use a third-party scheduling tool such as Buffer.

Posting directly on your personal and Company LinkedIn Page is a simple process similar to Facebook.

I always add the Vetanswers blog posts to the Vetanswers Company Page and then when it appears on my personal page newsfeed I use ‘@’ to mention Vetanswers and share it that way. I do it this way mainly because I have over 500 connections on my personal LinkedIn page but considerably less on the Vetanswers Company Page (although the numbers are steadily growing!).

You have around 600 characters available on your LinkedIn Company Page posts, however only the first 150 characters are visible before readers need to click the ‘See More’ button.

Again, sharing your post with an associated image, customising your text to suit your LinkedIn audience and asking questions or opinions works best.

LinkedIn offers a third option and that’s to publish your blog post as an article however this optioon is only available from your personal page. You can find more about  ‘Publishing Articles on LinkedIn – Overview’ here…

Steps to add an Article to your LinkedIn Page

1. Log in to your LinkedIn page and click ‘Write an article’

2. Physically type in your blog post headline NOTE: Don’t cut and paste the headline as it can sometimes cause problems when publishing (I have no idea why!)

3. Cut and paste the content of your post into the ‘Write here’ spot

4. Usually any formatting will carry across to the LinkedIn article e.g. headings, italics, hyperlinks, etc. but check that they are still ok

5. Images do not carry across so you’ll need to add them in by clicking on the spot where you want the image to go and a menu will pop up that allows you to add in an image, video, slides, links or a snippet

6. Add in an image at the top of your article by clicking on the blue cross at the top

a. Best size for the image is 744px X 400px

b. Again, if you’re using Canva for Work, open your original blog post image & click ‘File’, then ‘Make a copy’

c. On the copy version, click ‘File’, then ‘Change dimensions’, then ‘Use custom dimensions’ and fill in 744px X 400px

d. Click ‘Resize!’ and Download the resized image and add it to your Article

7. You can then either save as draft or click ‘Publish’

Share your post with LinkedIn Groups

Share the link to your blog post in appropriate groups and choose different introductions depending on the group audience. If you’re sharing with a couple of groups it’s also best to share your content at different times across different days. 

Next time....

In Top tips for sharing your veterinary blog on social media - Part 3 we'll cover Google+, Instagram and Twitter as well as including a very useful 'Social media image size cheat sheet'

Missed Part 1 & 3? ...


Click here to read Top tips for sharing your veterinary blog on social media - Part 1


Click here to read Top Tips for sharing your veterinary blog on social media - Part 3


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