Veterinary Practices - You need to use video & you need to use Facebook

The Jury Is Back……

Data released in February 2017 shows that practices using Facebook and Video are growing at 2.3 times the rate of practices which aren’t.

STOP!

I hear you saying “I don’t like Facebook, I don’t use ‘Social Media’, etc.”

YOU ARE NOT YOUR CLIENT!

You may not be using social media but your clients ARE. And as a good marketer, you know that you need to go to where your clients are and give them what they want to consume – that’s how you attract new clients.

Would you like to grow your practice FASTER?

Then it’s time that you started using Facebook and started using video – especially using video on Facebook. You need to use video because, the practices which are growing the best, the fastest, are all using video…

Now before you say;

• I don’t have the equipment and it’s too expensive to buy
• I don’t have the skills
• I don’t know how to do it
• I don’t know what to video
• I don’t have the time, etc.

Video and the veterinary industry

The the latest facts about video in the veterinary industry:

• 45% of pet owners watch more than an hour of Facebook or YouTube videos each week
• 100 million hours of video are watched every day on Facebook
• Almost 50% of internet users look for videos related to a veterinary product or service before visiting a bricks and mortar location
• Four times as many clients and customers would rather watch a video about your services and products than read about it
• Practices using video grow revenue 49% faster than non-video users

A few key points about using video;

• You don’t need and in fact you don’t want to have your video done professionally. Having professional video actually hurts you. Your clients want to see you, your team, your practice – ‘warts and all’, video hiccups and all
• Show personality – your personality will appeal to and engage your ideal client
• Quick, contemporaneous video of interesting cases, subjects and topics is key
• Appeal to the emotions and tell a story
• Keep videos short – from 30 seconds to less than 4 minutes is perfect
• Using your phone is perfect, or use an iPad or other tablet. Remember to use hold / orientate your phone in landscape view
• Think about aesthetics. Remember you are showcasing your practice and yourself. Your client will make an instant decision on what they see
• You can typically edit the video now on most phones and upload direct to Facebook and YouTube
• If you don’t know how to edit on your phone or iPad then ask your 12 year-old. Or, if you don’t have one, go and find any twelve-year old to do it for you

Facebook and the veterinary industry

When using Facebook there are a few things to consider as well…..

• You need to post regularly – preferably daily. Inconsistent posting will cost you clients
• Vary your posts. Use pet based quotes, interesting stories, latest technology, quick pet care tips and clues, recognition of a client’s achievements or something about a team member, pet and animal related welfare or environmental issues, and even pet recipes. Just sharing cute pet photos doesn’t work any more
• Some posts should be text, some can be video and some can just be images – be creative
• Plan you posting schedule 6 months in advance. If you are doing a pet dental month, then you need to talk about sore mouth, smelly breath and bad teeth at least 6 weeks beforehand
• If a post gets a good result, then reuse it 3, 4 or even 5 times over the next months. Remember – only 18% of your audience will ever see any one thing you post

Make someone responsible for your social media

Put someone in charge of your practice Facebook Page and video. Give them an allocated time in which to get this done and hold them accountable.

Do it and do it well and your practice will thrive and grow – faster than you can imagine.

These are some compelling reasons WHY you need to start using video and Facebook to market your practice.

It’s not about perfection it about progression, it’s about baby steps. Trust me – just get started – you’re going to find it super easy once you do.

As Nike said; Just Do It

Any questions for Diederik about using Facebook and video in your veterinary practice? Ask them in the Comments section below.

If you'd like to find out  exactly HOW to go about using video and Facebook in your veterinary practice you might want to snap up one of only two places left in Diederiks' upcoming three day workshop in Sydney on the 4, 5 & 6 May 2017.

You can find out more about the Easy Veterinary Marketing Workshop by clicking here ...but there are only 2 places left....

About Diederik

Dr. Gelderman is a certified NLP Master Practitioner and Trainer. He began coaching veterinary professionals with his Turbo Charge Your Veterinary Practice seminar, in 2004, to a small group of associates. In 2009, the seminars expanding internationally to Hong Kong, NZ, Europe and the US.

Dr. Gelderman has coached and consulted with more than 350 Small to Medium Enterprises in a diverse range of industries. For more information visit 'Turbo Charge Your Practice'.

Click here to visit the Turbo Charge Your Practice Page in the Vetanswers Business Directory