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What do you mean you still don't have a veterinary blog?

Posted in Social Media @ Feb 1st 2019 - By Judy Gillespie, Vetanswers
2019 Vetanswers Resources - Blog Posting Calendar for Veterinary Practice Jan to Dec

What are the benefits of blogging for your veterinary business?

Updated Feb 2019

There are so many benefits to blogging for your veterinary business and over the years I've written quite a few posts on what those benefits are, so I've taken the opportunity to collect a number of posts and publish them in the one place including a resource that can help you plan, structure and schedule your blog posts for the year.

Need to get organised and plan your blog posts?

Then you will really appreciate this resource that is updated every year:

Vetanswers resources: Blog Posting Calendar January to December.  

To give you a bit of an overview, the Calendar is an excel document with three pages: 

Page 1: The Calendar includes a suggested focus topic for each month to help give you some topic ideas (feel free to completely ignore my suggestions & come up with your own of course)

Page 2: 40 suggested blog post topics 

Page 3: Tips to help you come up with the all-important Blog Post Title.  No one wants to read a blog with a boring title, now is the time to be creative!

I also thought it was a good time to update all the Vetanswers blog posts on blogging and compile them into one handy resource - so here it is... 

Never written a blog post before and don't know where to start?

You need to read this blog post:

Tasty Tips for Newbie Bloggers in the Veterinary Industry

Top tips include:

  • Tips on topics
  • Tips on writing
  • Finish with a bang!
  • Tips on headings

Don't understand how a blog can boost the online presence of your veterinary practice?

You need to read this blog post:

Your veterinary blog - The engine behind your online presence

Blogs give you...

  • Increased visibility
  • Improved credibility
  • Client engagement
  • Better search engine positioning
  • Positive online reputation
  • Attracts incoming links

Still have some questions about blogging?

Then you need to read:

Answers to your top 3 questions about blogging for your veterinary practice

  • How long should your blog posts be?
  • How regularly should you publish Blog Posts?
  • Perfection is overrated
  • Ok...but publish where...on what?

So what's stopping you?  I know time is always an issue - trust me - it's always a problem for me too.  But the benefits of writing regular blog posts are so important for your clients, your team and the success of your business that it's worth putting time aside to achieve a regular posting schedule.

Tell me in the comments section below if there are any other resources or support Vetanswers could offer to help you achieve success in the world of blogging!

 

Comments

Oliver Liyou @ Feb 24th 2019 3:41pm
Tx for this info. I have been advised a few times over the past 5-10 years to start a blog, but never really knew why or how? So this is a good start. Can I ask how relevant they are now in the day and age where social media seems to be king?
Judy @ Feb 26th 2019 2:34pm
That's a good question Oliver. Social media is definitely important but has limitations. For me, the biggest issue is that you really have very little control over your social media accounts as you don't own them. You don't have control over who sees your posts and at any time you could even be locked out of your accounts. To me the difference between my blog and my social media accounts can be likened to the difference between buidling your own house and renting. My blog is my house that I've built - I can add rooms, repaint the walls and hang whatever art I want on the walls. My social media accounts are my rentals - I can't make many changes & if the landlord thinks I'm doing the wrong thing I can be kicked out!

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