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Why Not Use Facebook For Retail?

Posted in Social Media @ Jul 15th 2011 12:56pm - By Judy Gillespie introducing an article by Jeff Ente for Mashable
Facebook Commerce

The average Facebook user is connected to 130 friends & 80 interest groups - are your clients connected to you?

Why not tempt them with some online retail?  It's even got a name : F-Commerce.  Like quite a few aspects of social media it's new and there are still many unanswered questions.

According to The Beginner's Guide to Facebook Commerce there are four types of F-Commerce:

  1. Facebook-Facilitated On-Site Selling - tapping users' connections and interests to support purchases, often using social plug-ins to track information about the user visitng the site;
  2. Facebook-Initiated Selling - setting up a storefront for free on your Facebook page, you can have users start at Facebook & then jump to your website;
  3. Complete Selling through Facebook - keeps the user on Facebook & products, etc. are selected directly from the page;
  4. iFrames vs, Facebook Apps - these are the two choices you have to display your F-Commerce pages.  iFrames allows you to create and host your own custom content, Facebook Apps are more difficult to maintain & may be more expensive but allow a much larger area on the page to be used.

As previously mentioned there are 'many more questions than answers about the long term future & use of F-Commerce' but it's certainly something to keep an eye on for your business.

Read Jeff Ente's The Beginner's Guide to Facebook Commerce  from Mashable for the complete story .


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