Yes..the Little Things DO Matter in your Veterinary Practice

Think your veterinary clients won't notice the 'little' things and as long as you practice great veterinary medicine you'll be right? Wrong...

On an interstate trip many years ago, the passenger next to me made an unforgettable statement. You see, this person had just pulled his tray down in readiness for the meal when he noticed coffee stains on the tray. "Makes you wonder what state the engines are in, doesn't it?" was his comment.

Wow, from a coffee stained tray to a possible suspect engine in one single bounce! In the eyes of this passenger, the image of this airline had been tarnished by such a ‘piddly’ little thing like a coffee stain. Piddly?  

Well, not to him it wasn't and remember, he is (or maybe, was) the client.

I can now tell you that he definitely is an ex-client because the airline we were flying on all those years ago was Ansett Airlines and as you know, it is no longer flying. Interestingly what did Ansett cut back on when they were in diabolical financial trouble? The maintenance of the engines! Maybe there is a message in coffee stains. 

In any event, here's my pitch!

This guy is typical of clients the world over - my clients, your clients.

The little things ‘bug’ them and they'll draw comparisons between that little thing and your practice in general.

Damaging comparisons!

Don't give them a chance because as we all know, the cost of losing them is just too horrific to contemplate.

Click here to download 'Your Checklist of Common 'Bug-ers' to get your thought processes going...

About Diederik

Guest blogger, Dr. Gelderman is a certified NLP Master Practitioner and Trainer. He began coaching veterinary professionals with his Turbo Charge Your Veterinary Practice seminar, in 2004, to a small group of associates. In 2009, the seminars expanding internationally to Hong Kong, NZ, Europe and the US.

Dr. Gelderman has coached and consulted with more than 350 Small to Medium Enterprises in a diverse range of industries. For more information visit 'Turbo Charge Your Practice'.

If you would like to find out more about Diederik Gelderman's 6 month course Easy Veterinary Marketing, you can just click here....