Preventive veterinary care is essential for any veterinary practice that aims to thrive.
While it might not be as immediately urgent as emergency services, routine veterinary care like dental check-ups and general health exams are key to keeping pets healthy. Ignoring these can damage your relationship with clients and hurt your business financially. Let’s explore how data-driven marketing and education can convince pet owners to regularly bring their pets in for preventive care, improving pet health and boosting your clinic’s revenue.
The need for data
In our digital world, data helps us make smart choices by transforming complex information into clear insights. When you know your facts, you can see trends, predict changes, and match your business plans to your goals.
How can veterinary clinics gather data?
A tool like Profitdiagnostix can automatically track your clinic’s performance. It works with many practice management systems and can uncover important information to guide your clinic decisions to improve pet health.
What the data tells us
Profitdiagnostix has revealed numerous veterinary industry trends, highlighting that 63% of pets attend regular check-ups and only 6.7% receive dental care. This is surprising given that most dogs over three have some form of dental disease. Clearly, pet owners need more information about dental health to help them take action. By teaching them about their pet’s needs, we can ensure pets receive the necessary care and improve their health outcomes.
Educating Your Clients
Research from Conductor shows that consumers are 131% more likely to buy from a brand immediately after they consume early-stage, educational content. What this means for vets is when people learn from your content, they’re more likely to book with you for your services. That’s why it’s important to share helpful, relevant information through emails or social media. But it needs to be personal, because no one wants tips on dental care if their pet just had their teeth cleaned and this is where personalised content comes in.
Personalised Email Campaigns
With tools like Profitdiagnostix alongside Petpack Email Campaigns, you can sort and group your clients so you can send them the right messages at the right time. Imagine sending a targeted email to pet owners with pets that need dental care but haven’t visited the clinic for it recently. These focused campaigns can help make sure your clinic is their first choice for pet care when it’s time for them to book.
Before diving headfirst into targeted campaigns, we recommend reviewing your current marketing strategies. It’s crucial to ensure your online presence is ready to handle appointments and provide the support your incoming clients need.
Take Action Today
Is your veterinary practice ready to bridge the gap in preventive care through data-driven marketing and personalised client communication?
Let’s ensure your online foundation is solid with our free marketing assessment. We’ll review your current marketing approach, providing you with a personalised report to identify opportunities for improvement and growth. Together, we can make your veterinary practice the go-to place for preventive pet care.
