If you work in a veterinary practice or in the pet industry or in a business that supplies goods or services to the industry and you have something to say - why not become a 'Guest Blogger'?
For more information click here to read our: Guidelines for Guest Bloggers
Every veterinary team knows that saying goodbye to a beloved pet is one of the most emotional moments on a client’s pet parenting journey.
While veterinary teams provide exceptional care during this difficult time, we believe there’s an opportunity to continue supporting pet families after they’ve left the clinic.
At Trees for Pets, we’ve developed a simple memorial programme that enables veterinary clinics to gift grieving pet parents a personalised memorial tree, planted through accredited reforestation projects, together with a personalised message from their clinic.
Supporting clients after pet loss is, first and foremost, the right thing to do. But we also believe that practices which deliver exceptional care during life’s most emotional moments build stronger, longer-lasting relationships with their clients.
Our existing partnerships have shown that thoughtful support after pet loss doesn’t just create a meaningful experience for grieving families—it also delivers measurable value for veterinary businesses through:
We’re now looking for one Australian veterinary group or network with 10 or more clinics to partner with us. We will make an investment and cover the majority of the costs, while you trial our service.
Together, we’ll implement the programme across participating clinics, measure its impact, and develop an evidence-based case study that explores how better care after pet loss can create meaningful outcomes for pet families, veterinary teams and the business.
If your organisation believes that caring for clients extends beyond the consultation room, and you’d like to be part of an industry-leading pilot, we’d love to have a conversation.
Expressions of interest close 31 July 2026
Please send me an email at marlen@treesforpets.com.au
Together, we have an opportunity to demonstrate that doing the right thing for grieving pet families can simultaneously strengthen client relationships, build brand advocacy and create lasting positive impact—for people, pets and the planet.
Marlen Farley is an experienced marketing leader and brand strategist turned positive impact entrepreneur, and the co-founder of Trees for Pets, a Melbourne-based start-up helping pet parents honour their pets through memorial tree planting as part of accredited reforestation work. With a background spanning marketing, brand strategy and CRM, Marlen has worked across corporate, not-for-profit, and creative industries, helping organisations strengthen relationships with their audiences and promote global brands through meaningful storytelling. Blending her professional experience, academic background in business & media management with a passion for people, pets, and the planet - Marlen co-founded Trees for Pets in 2022 alongside Verity Byrne, creating meaningful ways to memorialise beloved companions, while giving back to our planet.
Connect with Marlen:
Helping veterinary teams better understand what clients really value. Have you ever walked away from a client interaction thinking, “What do they actually want from us?” You’re not alone, and we want your help to address it. Researchers from Charles Sturt University...
