Being visible on Google can make all the difference to your veterinary clinic’s growth and ability to attract new clients.
When local pet owners are searching online for a vet – whether it’s for a routine check-up, emergency care, or a new puppy vaccination – is your clinic appearing at the top of the Google search results?
Most pet owners start their search for a vet online and often choose the first clinic they see. Being visible on Google can make all the difference to your vet clinic’s growth and ability to attract new clients.
Why Google Ads?
Google Ads is one of the most effective ways to get your vet practice in front of the right audience when they’re looking for your services.
These ads appear at the very top of Google’s search results (above the organic listings), meaning your clinic is seen first by pet owners who are actively searching for a vet nearby. For veterinary practices, this is especially powerful when:
- Promoting specific services such as dental month, desexing, or puppy school
- Launching a new clinic, location, or mobile service
- Driving new client enquiries during quieter seasons
- Wanting to stand out in a competitive local area
Google Ads allows you to target by location, keywords, and audience behaviour, so your ads appear only to the people most likely to become your next clients. It’s measurable, flexible, and results-driven, giving you clear insights into what’s working and where your marketing dollars are going.
What’s the difference between Google Ads and SEO?
While Google Ads provides quick visibility and immediate traffic, Search Engine Optimisation (SEO) is a long-term strategy that can help your vet clinic appear in unpaid (organic) search results. Over time, SEO strengthens your online authority and broadens your visibility across multiple search terms.
In many cases, the best approach combines both – Google Ads for fast results, and SEO for sustainable growth.
Why partner with VetDigital?
At VetDigital, we understand how veterinary practices operate, from seasonal patterns and client expectations to the nuances of pet owner behaviour. We use this insight to craft Google Ads campaigns that deliver tangible results: more calls, more bookings, and stronger brand recognition in your local community.
We’re also proud to share that VetDigital has recently been certified by Google as an official Google Partner. This certification recognises our proven expertise in running high-performing, compliant, and cost-effective Google Ads campaigns. It also gives us access to Google’s latest tools, insights, and support, helping us keep your campaigns ahead of the curve.
As a boutique marketing agency who only services the veterinary industry, our clients benefit from a personalised, transparent, and hands-on approach. Unlike most other marketing agencies, we don’t charge commissions on your ad spend. Every dollar you invest in Google Ads goes directly toward reaching more pet owners and growing your practice.
Find out how your vet practice ranks in your local area
Curious to see where your practice currently ranks in local search results? Just fill out our quick online form to receive your free local ranking report – no obligation, just insights. You’ll see how your practice performs against competitors in your area and identify opportunities to improve your visibility.
Ready to take the next step? Contact VetDigital today to learn how we can tailor a Google Ads strategy for your practice. Call 1300 75 75 22 or email us at mail@vetdigital.com.au to get started.
