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Bolstering your online marketing isn’t just for new vet clinics. Enlisting help with your marketing services can also help you prepare for when you want to eventually sell your practice to spend your days like a cat basking in the sun. A new website, Google ads and regular communications can all help in maintaining or growing a steady client base, increasing the value of your vet clinic when you decide to sell.
The expert team of veterinary marketers at Petpack were able to help veterinarian Dr Will D’Arcy with just that.
“Some years ago, I was shaving in front of the mirror, and I thought to myself, ‘Well, I’ve just reached sixty; that’s pretty good’. I have friends who didn’t make it that far. So where do I go from here? It was then that I realized I needed a succession plan.”
When Dr Will D’Arcy decided to hang up his stethoscope in 2021 after a rewarding four-decade career, he resolved to first make his Narellan Animal Hospital practice in the southwest of Sydney as valuable as possible with the intention of selling or part-selling it by his 65th birthday. To do so, he would need to grow his business by bringing in new clients while also increasing the value of his existing clients. He would need help. Will knew exactly who to call.
“At an AVA conference, I attended a talk by Petpack founder Dr James Ramsden on how online marketing can be used to grow a veterinary business, so I contacted Petpack and tasked them with reaching a set turnover target within a certain timeframe. The focus was on making the practice as profitable as possible within the period before my 65th birthday,” said Will.
“With Petpack’s assistance, we doubled our profit in 12 months – twice as fast as I expected.”
Petpack provided Narellan Animal Hospital with a new practice website, Google My Business optimisation and Google Ads campaigns to capture new and returning clients online. They also created a regular client newsletter and established effective social media profiles for the practice to continually engage existing clients and drive more bookings.
“Petpack are genuinely interested in you and your goals, and they have the knowledge and expertise to help you achieve them,” said Will.
Thanks to Petpack ’s help, Narellan Animal Hospital sold for a good price allowing Will to retire happily. He now spends his days with his wife and three children.
If you want to learn more about Petpack and how we can help you prepare to sell your practice, don’t hesitate to visit us at petpack.com.au, email us at sales@petpack.com.au, or call us at (03) 9690 6253.
Dr James Ramsden is a vet with over 15 years of mass media and online marketing experience. James founded Petpack - Australasia's only digital marketing agency run by vets, for vets, after recognising the need for effective and regular communication to pet owners to increase animal health outcomes. James, and the Petpack team of both marketing and veterinary experts, use digital marketing to help vet clinics in two main ways: 1) Growth - using websites, Google Ads and other professional tools for clinics that are just starting out or simply want to grow or enhance their practice traffic, and; 2) Bringing pet owners back - using regular, vet-curated content to educate pet owners and keep them returning regularly, rather than waiting for the next emergency. James and the team (including veteran office dogs Poppy and Griff) are always happy to have an informal chat about how they can help your vet clinic thrive.
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