This short, sharp and to-the-point post from Dr Diederik Gelderman (Turbo Charge Your Practice) might help you to re-think the whole “How can we make more money?” question.
I learnt this strategy from my friend and mentor Darren Hardy.
Do you want more money in your life? Well – it’s EASY.
I’d like you to alter your mindset by sharing the secret to creating more money.
Take the five-letter word: M-O-N-E-Y & cross it out. Now replace each letter with these five:
Stop thinking about money as money & start understanding it as value.
That is all money is–paper that denotes value. So how do you make more money?
Create more value (for your clients).
How do you increase sales?
Deliver more value (to your clients and their pets).
How do you increase your prices?
Increase the value you bring (to your clients).
How do you get a raise?
Deliver more value to the organization.
How do you become wealthier?
Become worth more.
Become more valuable.
Period. That’s it.
Instead of asking… How can we increase our practice revenue this year?
- Ask, How can we create and deliver more value?
Instead of asking, How can we expand our practice?
- Ask, How can we expand our value?
Rather than asking, How can I become wealthier?
- Ask instead, How can I become more valuable?
Therein lies the secret to money.
Money is just a tool to exchange value. The only way to obtain tons of money is to create tons of value for your clients and their pets or farm stock.
Bring great value, today.
Questions for Diederik? Add them in the Comments section below.