Does being a vet or a veterinary nurse really have to mean you can’t be a business person?
I recently wrote a blog post ‘What does your perfect veterinary client look like?’ that I suspected might fire up a few people as it’s a bit of an uncomfortable topic. In the nicest possible way, I suggested that not all pet owners are the best clients for your business and that it was possible to come up with a picture of the clients you would like to work with it and then target your veterinary business to suit their needs.
The blog post received an interesting comment from someone who called me “a discriminatory, money hungry, ‘business’ person. Not a vet.”
Now I’m not picking on the person who left the comment because she’s just as entitled to her opinion as I am and frankly I appreciate anyone taking the time to comment! But I did find it interesting that she thought ‘business person’ and ‘vet’ couldn’t coexist. I also wondered how many others are uncomfortable with the concept of providing veterinary services and making a profit.
I think one of the most rewarding things in life is to be working in a job you love and getting paid a fair wage to do so.
That’s my aim with Vetanswers – and I don’t think I should apologise for doing so and neither should you.
So yes, I am suggesting that there may be some clients that are not suited to your veterinary business and would be better off going elsewhere. I’m also suggesting that as a business owner you have a right to earn a decent return on the money you have invested.
As a professional with a number of years of training and experience I’m also suggesting you deserve to earn a salary that rewards the knowledge, skills and effort that you undoubtedly put into your job every day.
I do believe if you value what you do and the expertise of your team then you should value the services you provide. You should value them enough to price them accordingly and you should be confident enough in the quality of the services you provide to actually charge your clients accordingly. Not all your clients may agree and therefore may seek veterinary care elsewhere – and that’s ok too.
So what about you?
Are you ready to step up and say “I’m a veterinarian/vet nurse AND a business person – and I’m proud of it!”?
The louder our voices the more the industry will benefit – do you agree? Tell me in the comments section below – you know I love it when people leave comments 😉