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Help your veterinary clients decide what comes next after cremation
Veterinary professionals play an important role, supporting families through one of the most difficult moments in pet ownership – saying goodbye. Many families ask the same question after cremation: “What do we do now?”
The Pet Memorial Valley provides a meaningful, peaceful and environmentally positive answer to that question by offering families a place where their pets can find a final resting place in nature, amongst native trees, in a tranquil countryside setting, 1.15h from Melbourne.
A Different Kind of Pet Memorial
The Pet Memorial Valley offers burial plots for pet’s ashes in the Moorabool Valley, where pets can be honoured beneath native Australian trees with personalised riverstones. Families can make appointments to visit their companion’s final resting place and spend time in a peaceful natural environment dedicated to remembrance. For convenient remote visits the Pet Memorial Valley provides access to live webcam streams, overlooking the beautiful valley, transporting pet owners to a beautiful setting, observing the year round cycle of nature surrounding their beloved pet’s remains.
Rather than a traditional cemetery or keeping ashes at home, this provides a place to visit, reflect, and remember – something many grieving families say they need.
Why This Matters for Pet Owners
Today, many pet owners:
Live in rentals and cannot bury pets at home
Move homes and don’t want to leave a burial site behind
Feel unsure about what to do with ashes long-term
Want something more meaningful than an urn on a shelf
A pet ashes burial plot offers a lasting tribute in an environment that gives back to the environment through tree planting, habitat restoration and regenerative land practices.
How Vet Clinics Can Support Families
Pet Memorial Valley works alongside veterinary clinics as an aftercare option you can offer to families who are planning or have chosen cremation.
You don’t need to manage the process; simply providing families with the option allows them to make a more personal decision about their pet’s final resting place. Choosing a dedicated burial plot, creating an engraved riverstone, and having the option to visit in person or remotely might help families through their grief.
After a pet’s ashes have been buried in a stainless steel urn, families receive a personalised certificate with geo-coordinates to the exact location of where their pet has been laid laid to rest.
A Place to Remember
Pet Memorial Valley was created as a peaceful memorial space rather than a traditional pet cemetery, a place where families can reflect and remember their pets in nature. The vision is to create a lasting memorial landscape that honours pets while protecting the environment for future generations.
Partnering With Pet Memorial Valley
We are currently partnering with veterinary clinics who would like to offer Pet Memorial Valley as an aftercare option for their clients. This can be as simple as:
Having brochures available
Including Pet Memorial Valley on your aftercare options list
Mentioning the option during end-of-life planning conversations
Our goal is to help clinics provide more choice, more meaning, and more support to families during pet loss.
There’s no ‘right’ way to say goodbye
Every family grieves differently, and there is no single “right” way to say goodbye. But for many families, having a beautiful place to visit and knowing that their pet has found a peaceful final resting place can be incredibly healing.
The Pet Memorial Valley exists to give families that place.
Marlen Farley is an experienced marketing leader and brand strategist turned positive impact entrepreneur, and the co-founder of Trees for Pets, a Melbourne-based start-up helping pet parents honour their pets through memorial tree planting as part of accredited reforestation work. With a background spanning marketing, brand strategy and CRM, Marlen has worked across corporate, not-for-profit, and creative industries, helping organisations strengthen relationships with their audiences and promote global brands through meaningful storytelling. Blending her professional experience, academic background in business & media management with a passion for people, pets, and the planet - Marlen co-founded Trees for Pets in 2022 alongside Verity Byrne, creating meaningful ways to memorialise beloved companions, while giving back to our planet.
We're looking for one Australian veterinary group (10+ clinics) to partner with us on a case study to trial our service and measure the success. Every veterinary team knows that saying goodbye to a beloved pet is one of the most emotional moments on a client's pet...