You know that feeling when a veterinary client nods in the consult room to one of your recommendations… and then later, you find out they never booked the treatment?
It’s maddening. You did everything right.
Educated, built trust, made the recommendation. They agreed. And then… nothing.
The truth is one of the biggest leaks in practice revenue happens in the few metres between the consult room and the front desk.
By the time they get there, life has kicked back in. They’ve forgotten they had to book something in or they’ve had second thoughts.
And just like that, the yes turns into a lost opportunity for the pet and the practice.
So how do you stop the leak?
You take control of the handover.
Embed the phrase “Clients are begging to be lead” with your team.
When you finish the consult, don’t just say goodbye. Walk the client to the front desk. Reconfirm your recommendations in front of the receptionist and make sure the next appointment is booked there and then.
Why? Because Clients are begging to be led.
Even better! If you’ve recommended a product, have it ready at the desk for them to see and touch. A flea treatment in hand is ten times more likely to be purchased than one sitting on a shelf.
It’s a simple change. But it can recover thousands in lost revenue every year, without a single extra consult.
Remember… ’Clients are begging to be led’
