Why Set Up Your Employer Profile Before You Need to Hire?
You might be thinking: “But we’re not looking for staff right now” which is exactly why now is the perfect time to set up your Vetme Employer Profile.
Rather than waiting until you have a vacancy to fill, you can build your employer presence now, give potential candidates a better understanding of your business and be ready when you do need to recruit.
Here are seven reasons to get your Employer Profile set up before you need it.
1. Be Ready When You Need to Hire
When a team member hands in their notice or you suddenly need to fill a new role, you don’t want to waste time setting everything up from scratch.
With your Vetme Employer Profile already in place, you can focus on creating and publishing your job listing and getting it in front of potential candidates sooner, with one less thing to worry about when you’re already under pressure.
2. Build a Better Employer Brand While You’re Not Under Pressure
Trying to write a compelling bio for your veterinary business when you’re under the pump, juggling rosters, consults, and an urgent job vacancy isn’t ideal.
By setting up your profile when you’re not in a rush, you can take the time to think about what makes your clinic, company or team a great place to work. You can highlight the benefits of working with you, add photos or videos that give candidates a feel for your workplace, and provide the information that might encourage the right person to consider joining your team.
Think of it as a mini careers page, without having to build a whole new website.
3. Show Candidates What They Really Want to Know
Your business website is built primarily for clients, not job seekers.
Your Vetme Employer Profile gives you a place to speak directly to potential team members and answer some of the questions they may be asking:
- What’s the culture like?
- Do you offer flexible work options?
- How do you support new grads?
- What CPD or mentoring opportunities are available?
- What matters to you as an employer?
Your profile also allows you to highlight areas such as mental health and wellbeing support, family-friendly or flexible work options, professional development and mentoring, environmental or community commitments, and diversity and inclusion.
When candidates understand more about what it’s actually like to work with you and what matters to your business, it’s easier for them to decide whether your workplace could be the right fit.
4. Attract Talent – Even When You’re Not Hiring
This is a big one.
With a strong Vetme Employer Profile, job seekers can follow your business, see what you offer and even reach out before you post a job listing.
It flips the usual recruitment process. Instead of only becoming visible to potential candidates when you have a vacancy to fill, you can start building that connection before you need to hire.
5. Add Credibility Through Staff Reviews
Your Vetme Employer Profile includes space for staff reviews and ratings across areas including:
- Quality of experience
- Communication
- Culture and goodwill
Team members can also leave comments about their experience working with you, giving potential candidates another perspective on what your workplace is really like. And importantly, staff can choose to keep their Vetme profile non-public, so they can contribute a review without having a publicly visible profile.
Just as client reviews can help people decide whether to choose your practice, genuine staff reviews can help potential candidates decide whether your workplace could be the right fit for them.
6. Use It as a Recruitment Tool – Even for Industry Roles
It’s not just for clinics.
Veterinary suppliers, pharmaceutical and animal health companies, education providers, consultants and other businesses working within the veterinary industry can also create a Vetme Employer Profile.
It gives you a place to showcase your business to veterinary professionals who may be considering opportunities beyond clinical practice, including experienced vets, veterinary nurses and practice managers whose skills and industry knowledge can transfer into a wide range of roles.
It’s targeted. It’s relevant. And it puts your business in front of people who already understand the veterinary industry.
7. It’s Free (So Why Not?)
Setting up your Vetme Employer Profile is free, and you don’t need to have a current vacancy to create one.
Once your profile is live, your business can appear in the Vetme Employer Directory, giving job seekers the opportunity to find out more about you, follow your business and get in touch, even when you’re not actively recruiting.
And right now, veterinary employers can also access three free job listings (for a limited time), so when the time does come to hire, you’ll already have your Employer Profile in place and your job listings ready to use.
The Smartest Hiring Move Is the One You Make Before You Need It
Vetme gives veterinary businesses a place to build their employer presence before there’s an urgent vacancy to fill.
Set up your Employer Profile now, take the time to show potential candidates what makes your workplace different, and be ready when you do need to hire.
Because your next great candidate could already be looking, and you want them to be able to find you.
Ready to get started?
Set up your free Vetme Employer Profile HERE.