Winter's here and offers a great opportunity to connect with your clients online
A change of season offers a great opportunity to freshen things up a bit on your website and social media accounts. It also offers more opportunities to educate your clients with tips on how to look after their pets during the colder months.
1. Updating social media headers
One of my most used and favourite online tools is Canva. I use the paid version 'Canva for Work' and it's the best $160/yr I spend, especially now it has a HUGE range of free images and paid images are only $1 (USD) for a one-off use.
One of the reasons I love Canva so much is that it makes designing multiple social media headers and posts super simple & also offers a huge range of templates to help with design ideas. If you haven't already bookmarked this site, go to www.canva.com/templates and add in your search words e.g. winter pets, then scroll down until you see a template you like.
Just a few of the images on Canva that I found using 'Winter Pet' in the Search bar:
If Canva doesn't have the right image, then make use of free image sites to find more winter images. It seems though, that winter images are harder to find than autumn ones and most seem to be filled with snow and unless you're in a few select locations, snow isn't really a part of our winter landscape! You can find a list of free images sites here: My Favourite Free Stock Photo Websites
2. Educate your clients
Winter brings with it a whole range of issues for pets – especially if they're starting to get a little older. So you could pull together a list of 'Winter Pet Care Tips' that can be turned into a blog post that can be included in your newsletter and shared on social media.
You can also separate each of the tips, add an image and schedule them to be posted individually on your social media accounts over the next few weeks.
Another blog post topic for winter could include tips to help entertain your pets during winter as colder weather and shorter days mean that walks may not be so frequent.
3. Entertain & Connect
What about a competition for the best looking dog jacket? If you don't want to go down the competition path, you could ask clients to share photos of their pets rugged up for winter.
If you have shelters or other pet rescue groups in your area, involve your clients in collecting extra blankets, towels, coats, etc. or whatever else they need for the winter months.
What else would clients want to hear about and learn throughout the winter months? Share your ideas in the Comments section below