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Your veterinary practice website is often the first impression potential clients get, and just like pets, it needs regular check-ups to stay healthy and effective!
Running a veterinary clinic is no small task — between back-to-back consultations, emergencies, and managing client communications, website maintenance probably isn’t high on your to-do list. But just like pets, websites need regular check-ups to stay healthy and effective.
Your clinic’s website is often the first impression potential clients get, so it should reflect the same quality and care you provide in person. A clunky layout, outdated info, or not being able to book easily can quickly turn pet owners away.
On the other hand, a well-maintained website can reduce unnecessary calls, increase bookings, and build trust with pet owners. It’s not about just looking good – it’s about making it easy for pet owners to choose your clinic, every time.
Here are the most common veterinary website updates that every clinic should be making twice a month:
1. Keep Your Hours Up-to-Date
Nothing frustrates pet owners more than arriving at a closed clinic because the website said you were open. If your hours have changed — even temporarily — make sure your website reflects that.
2. Showcase All Your Services
Have you added new treatments or wellness packages? Update your website to list everything you offer so pet owners know the full scope of your care.
3. Update Your Team Page
Have you welcomed new vets or staff? Have you said goodbye to a long-time team member? Your “Meet the Team” page should reflect who clients will actually meet in the clinic. Friendly bios and photos help build connection and trust before the first visit.
For photos, use clear, friendly, and professional images of team members in clinic settings, wearing uniforms. Avoid overly formal or staged shots to convey warmth.
In descriptions, include roles and qualifications plus a touch of personality—like special interests, favorite animals, or a fun fact—to help clients feel more connected and confident.
4. Verify Your Contact Information
Your address, phone number, emergency hotline, and social media links must always be accurate. Pet owners need to be able to reach you quickly, especially in urgent situations.
5. Add Fresh Testimonials
Positive reviews are powerful. Keep your testimonials current by highlighting happy clients and their furry companions. This social proof builds credibility and encourages bookings.
6. Keep Your Pricing Clear
Pet owners appreciate transparent pricing, whether it’s a wellness plan, a routine vaccination, or a spay/neuter procedure. Outdated fees can lead to awkward conversations — or lost trust.
7. Refresh Visuals
Outdated or blurry images don’t reflect the quality of care your clinic provides. Post recent photos of your team, clinic, or (with permission!) adorable patients. It keeps your site looking current and welcoming.
8. Promote Job Openings
If you’re growing your team, your website is a great place to attract the right candidates. Highlighting open positions signals a thriving, expanding practice and saves time by directing applicants to the right place.
So… Who Has Time to Do All This? You probably don’t — and that’s okay.
That’s where Vetstoria Websites comes in. We specialise in websites made for vets, by vets, and digital experts. From updating content to managing visuals and keeping everything secure, we handle the updates so you can focus on your patients.
We’ll make sure your clinic’s website is always up-to-date, easy to navigate, and designed to drive bookings.
Dan joined Vetstoria as Partner Manager in September 2024 after working in software for the last 10 years, 8 of which have been in Partnerships. Previous industries include customer reviews and internal communication where he worked in both B2C and B2B. Being a pet owner Dan is excited to be working in the Veterinary industry where he hopes to contribute to both pet and vet care!
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