When your client is inevitably put on hold, do the choice of words and phrases they hear clearly convey that you’re a highly professional vet practice? Does the tone of voice reassure them that everyone on your team cares about them and their pet’s problem?
Research shows playing the radio or ‘amateurish’ on-hold messages has the same negative effect as silence. The same BRW Magazine article said that callers presented with good quality relevant information will wait an average of 3 minutes or more.
1) Improve your Clinic Image
9 out of every 10 callers will need to be put on hold at some point – what they hear while waiting tells them they’ve reached a highly professional business which cares for its clients and their continuing patronage.
2) Enhance Client Relations
VETtalk On-Hold professional, yet friendly voices prevent hang-ups by reassuring your clients they haven’t been forgotten and confirm that their call is important to you and will be attended to as soon as humanly possible.
3) Increase Client Knowledge of Your Products and Services
VETtalk On-Hold messages help clients become better informed on how to ensure their pet’s health and well-being through the regular use of your specific services and products.
4) VETtalk On-Hold understands Veterinary Businesses
Our production team has specialised in providing media services to the Pet Industry for more than 20 years. We understand the special bond between your Veterinary team and the pet parents who are your clients, and the need for ethical and exemplary messages to enhance that bond.
Our copywriters take the time to learn as much as possible about your Veterinary Business and your team, your products and services and what makes you special in the eyes of your clients. We’ll produce 6-8 messages for your approval before recording them with both male and female voices (effectively giving you 12-16 messages), which will then be mixed with relaxing music.
A separate music licence is not required. Your messages will be updated with the seasons (usually quarterly) or more frequently if needed, and may include, with your approval, third-party advertisers of products or services you sell.
Your VETtalk On-Hold service includes any ‘instant’ updates or changes you may require available via the internet and/or email.