Updated Feb 2019<\/em><\/p>\n Yet understandably many practice owners and veterinary professionals still haven\u2019t embraced this concept for their own practices. The fact is if you\u2019re not yet leveraging a blog for your veterinary practice, you\u2019re most definitely missing out. Here\u2019s why.<\/p>\n The goal of most veterinary practices is to grow, but you can\u2019t achieve this unless you are actively promoting your practice.<\/p>\n With over 97% of consumers now using the internet to find products and services in their local area, including veterinary services, blogs provide an essential tool to draw those prospects to your website and convert them into clients.<\/p>\n Veterinarians are the most knowledgeable source for animal-related questions and topics. When you use your blog as a vessel to disseminate useful information and helpful tips, you will begin to position yourself as an expert and go-to source in your community. As readers come to know and trust you, they will naturally want to turn to you with their pet care needs.<\/p>\n One of the biggest challenges that busy veterinary professionals face is finding the time to foster relationships with their clients within the short time allotted for appointments. A veterinary blog provides the ability to continue the conversation with clients and engage with prospects on a more personal level, outside of the walls of your clinic 24 hours a day, 7 days a week.<\/p>\n A large part of the algorithm Google uses to rank websites in the search results is fresh content. When regularly updated, blogs provide the perfect mechanism to help boost your website\u2019s search engine positioning. That means that when your prospects turn to the web to search for pet-related topics, it\u2019s your blog posts that they will find, ultimately leading them to your veterinary website.<\/p>\n What people are saying about you online can make a significant difference in how prospects view your practice. If the only results that are coming up in a web search are negative or less-than-stellar reviews, chances are you\u2019re losing business as a result. By posting regularly on your veterinary blog, you can replace these potentially harmful search results with positive, quality content that helps to paint your practice in a much better light.<\/p>\n One of the things that Google looks at when determining how a website should be ranked in search results is how many incoming links it has. Links tell Google that you are an authority on the subject of veterinary and pet-related matters and that it\u2019s your site that should be listed at the top when someone searches for these topics. A blog with quality content gives people excellent material to link back to, instantly boosting your website\u2019s authority.<\/p>\n A veterinary blog is more than just a tool for sharing information \u2013 it is the driving force behind the success of your practice\u2019s website and the mechanism by which your practice will achieve continued growth well into the future.<\/p>\nIncreased Visibility<\/h3>\n
Improved Credibility<\/h3>\n
Client Engagement<\/span><\/h3>\n
Better Search Engine Positioning<\/h3>\n
Positive Online Reputation<\/h3>\n
Attracts Incoming Links<\/h3>\n