Ian Shapland is the co-founder of VetDigital. He’s a man of many talents, with expertise heralding from 30+ years working in marketing and business development across the veterinary, dental, medical, and pharmaceutical sectors. So, you could say he knows a thing or two about traditional and online marketing! A member of the Australian Veterinary Association, Ian is passionate about driving your practice’s growth by getting your brand to work for you.
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You’d be hard-pressed to find a veterinary clinic without a Facebook page. However, how many send a regular email newsletter to their clients? While creating an email newsletter may seem like a lot of work,...
Will the rising cost of living lead to fewer visits to the vet? Almost every person who has a pet views them as being part of the family. But when pressure is placed on the household budget due to the...
If the cost of living pressures continue, many people will have to make some tough decisions, which could include veterinary care for their pet or pets - do your clients trust your veterinary brand enough...
Where does your veterinary clinic show when a potential client does an online search for a local vet? A strong online presence is a key component of any business’s marketing strategy. And a vet clinic is no...
Pet owners are looking for a vet they trust and feel a connection with and there are a number of ways you can build this trusting relationship within your community. Vets often hold a very special place in...
Blogs are one of the top ways to drive traffic to your website and help push your site up the rankings on Google. Pet owners are always looking for information about how to care for their cat, dog, horse,...
VetDigital can help you achieve your business objectives through customised marketing packages that include strategy, branding support & website design. Find out what they’re the absolute experts at, what makes them different and how they can make your li
Build it and they will come .into your veterinary clinic! A common thread from a recent online event attended by hundreds of vets from around Australia was a desire to create a community out of their clients (and potential clients). But it’s not quite as
