Ian Shapland is the co-founder of VetDigital. He’s a man of many talents, with expertise heralding from 30+ years working in marketing and business development across the veterinary, dental, medical, and pharmaceutical sectors. So, you could say he knows a thing or two about traditional and online marketing! A member of the Australian Veterinary Association, Ian is passionate about driving your practice’s growth by getting your brand to work for you.
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Social media matters, but pet owners need to find you elsewhere too. A busy Facebook or Instagram page can make your vet clinic look well-established and engaged. Social media is also a valuable way to keep...
Veterinary practice growth isn’t only about attracting new clients. Consistent growth for any vet clinic depends on a reliable flow of enquiries, bookings and returning clients. Referrals and repeat visits...
What changing clients' online search habits mean for your veterinary practice You’ve probably seen the headlines or heard people say it: “SEO is dead.” But that’s not really the case. Pet owners are still...
Meta Ads can be a valuable marketing tool to help attract new clients and promote your services Many vet practice owners are unsure whether social media advertising is actually worth the investment. Will it...
Turning local Google searches into booked appointments for your veterinary clinic When pet owners are looking for a new vet, they typically go straight to Google. If your vet clinic isn’t showing up when in...
How close to the top[of the page does your veterinary clinic appear when a potential client Googles "Vet near me?" When a pet owner does a Google search for “vet near me,” “emergency vet”, or “why is my dog...
Being visible on Google can make all the difference to your veterinary clinic’s growth and ability to attract new clients. When local pet owners are searching online for a vet – whether it’s for a routine...
When a pet owner searches for “vet near me” or “emergency vet in my suburb,” which veterinary clinic do they see first? In today’s digital world, pet owners search online before picking up the phone, and if...
Financing is now available for VetDigital veterinary marketing packages To keep your clients coming through the clinic door – and attract new ones too – it’s crucial to have an effective digital marketing...
You’d be hard-pressed to find a veterinary clinic without a Facebook page. However, how many send a regular email newsletter to their clients? While creating an email newsletter may seem like a lot of work,...
