Ian Shapland is the co-founder of VetDigital. He’s a man of many talents, with expertise heralding from 30+ years working in marketing and business development across the veterinary, dental, medical, and pharmaceutical sectors. So, you could say he knows a thing or two about traditional and online marketing! A member of the Australian Veterinary Association, Ian is passionate about driving your practice’s growth by getting your brand to work for you.
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How close to the top[of the page does your veterinary clinic appear when a potential client Googles "Vet near me?" When a pet owner does a Google search for “vet near me,” “emergency vet”, or “why is my dog...
Being visible on Google can make all the difference to your veterinary clinic’s growth and ability to attract new clients. When local pet owners are searching online for a vet – whether it’s for a routine...
When a pet owner searches for “vet near me” or “emergency vet in my suburb,” which veterinary clinic do they see first? In today’s digital world, pet owners search online before picking up the phone, and if...
Financing is now available for VetDigital veterinary marketing packages To keep your clients coming through the clinic door – and attract new ones too – it’s crucial to have an effective digital marketing...
You’d be hard-pressed to find a veterinary clinic without a Facebook page. However, how many send a regular email newsletter to their clients? While creating an email newsletter may seem like a lot of work,...
Will the rising cost of living lead to fewer visits to the vet? Almost every person who has a pet views them as being part of the family. But when pressure is placed on the household budget due to the...
If the cost of living pressures continue, many people will have to make some tough decisions, which could include veterinary care for their pet or pets - do your clients trust your veterinary brand enough...
Where does your veterinary clinic show when a potential client does an online search for a local vet? A strong online presence is a key component of any business’s marketing strategy. And a vet clinic is no...
Pet owners are looking for a vet they trust and feel a connection with and there are a number of ways you can build this trusting relationship within your community. Vets often hold a very special place in...
Blogs are one of the top ways to drive traffic to your website and help push your site up the rankings on Google. Pet owners are always looking for information about how to care for their cat, dog, horse,...
