Marlen Farley is an experienced marketing leader and brand strategist turned positive impact entrepreneur, and the co-founder of Trees for Pets, a Melbourne-based start-up helping pet parents honour their pets through memorial tree planting as part of accredited reforestation work. With a background spanning marketing, brand strategy and CRM, Marlen has worked across corporate, not-for-profit, and creative industries, helping organisations strengthen relationships with their audiences and promote global brands through meaningful storytelling. Blending her professional experience, academic background in business & media management with a passion for people, pets, and the planet - Marlen co-founded Trees for Pets in 2022 alongside Verity Byrne, creating meaningful ways to memorialise beloved companions, while giving back to our planet.
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