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Let’s break down what you really need to know about marketing.
Firstly, when are you marketing?
AFT….
What does AFT mean? ALL THE F@&!ING TIME!
Every single thing you do is marketing your veterinary business.
When a client checks out your website.
That’s marketing.
How your receptionist chats on the phone.
Yep, they’re marketing with their words and tone.
The moment a client steps into your practice and takes in their surroundings.
You’re creating an experience, so you are marketing.
When you’re with a patient…
… the way you speak to them.
…how you treat them.
It’s all part of marketing your practice.
Marketing isn’t just some high-brow concept for the experts. It’s something you’re doing every single moment, and it’s crucial to recognize this.
Why?
The most valuable part of marketing is HOW YOUR CLIENTS FEEL when interacting with your practice. Their experience with your veterinary practice is made up of all those little contact points along the way.
Are you and your team aware that YOU are creating this marketing element AFT?
Every conversation…
How you smile…
How you talk…
The tone of your voice…
The words you use…
Your gestures…
All these things make up the basis of marketing your practice.
It’s not just all about fancy campaigns; it’s about how you present yourself and your practice in every single action and interaction.
So, remember, marketing is AFT – it’s happening all the time in everything you do.
Sam Bowden has spent 15 years as a practising vet. He has owned two practices during this time, each of them achieving phenomenal results in growth and profitability. He has devoted his last 12 years to helping practice owners increase their happiness, work-life balance and profitability. He is the founder of United Vets Group | The Ultimate Veterinary Practice | Complete Vet Systems | More Vet Clients Websites | Accelerate Mastermind Group | Vet Business Manager Program | The Dental Academy His skill set is combining long-lasting mindset changes together with proven practical strategies to allow practice owners and teams to reach their full potential. He is considered a leading educator on how to increase profitability, work-life balance and happiness in the veterinary industry.
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