Marketing to your veterinary clients isn’t something you CHOOSE to do – it’s something you and your team are ALWAYS doing.
Let’s break down what you really need to know about marketing.
Firstly, when are you marketing?
What does AFT mean? ALL THE F@&!ING TIME!
Think about it.
Every single thing you do is marketing your veterinary business.
When a client checks out your website.
How your receptionist chats on the phone.
Yep, they’re marketing with their words and tone.
The moment a client steps into your practice and takes in their surroundings.
You’re creating an experience, so you are marketing.
And it doesn’t stop there
When you’re with a patient…
… the way you speak to them.
…how you treat them.
It’s all part of marketing your practice.
Marketing isn’t something that only Marketing Managers do
Marketing isn’t just some high-brow concept for the experts. It’s something you’re doing every single moment, and it’s crucial to recognize this.
The most valuable part of marketing is HOW YOUR CLIENTS FEEL when interacting with your practice. Their experience with your veterinary practice is made up of all those little contact points along the way.
My question is…
Are you and your team aware that YOU are creating this marketing element AFT?
How you smile…
How you talk…
The tone of your voice…
The words you use…
All these things make up the basis of marketing your practice.
It’s not just all about fancy campaigns; it’s about how you present yourself and your practice in every single action and interaction.
So, remember, marketing is AFT – it’s happening all the time in everything you do.