It’s all well and good to have amazing ideas to develop and grow your veterinary business, but how do you make sure you get the really important projects completed?
As previously mentioned, I was recently invited to attend a three-day workshop in Sydney that was part of Diederik Gelderman’s six-month ‘Easy Veterinary Marketing’ course, and out of all the information that was discussed, the one that stood out the most to me was this:
Stick to your top 3 projects… and ONLY your top 3!
My brain is constantly coming up with ‘great’ ideas. I then get excited about working on these ‘great’ ideas…until another ‘great’ idea pops into my head, and off I go again, which means that many of my projects never get completed. This is perhaps not so much of an issue if you have a team working for you, as once you have a project up and running, you can then pass it to one of the team members to complete. But I don’t have a team – there’s only me, so if I launch into another project without finishing the first…nothing gets finished.
This then becomes a source of great stress as I feel like I’m not actually getting anywhere….sound familiar?
If you’re nodding your head or are all too familiar with this situation then this is what you need to do…
1. Sit down and write out a list of all the projects or goals that you want to achieve in your veterinary business (or life!)
It’s probably going to be a very long list, but that’s okay.
2. Choose your top 3 projects or goals
Select the three most essential or important goals or projects from your list and write them on a second piece of paper.
Now comes the most important part….
3. Throw the first list away!
No, don’t “file it away for later”… literally throw the piece of paper in the bin.
Your focus now is your Top 3 and ONLY your Top 3.
When you’ve achieved these three goals or projects, write another list of things you want to achieve and follow the process all over again.
So why do you have to throw away your main list?
Why can’t you just file it away for future reference?
Because if you do keep it, it’s highly likely that one day you’ll start to get a bit bored with your ‘Top 3 projects’, and you won’t be able to stop yourself having a quick look at your ‘big list’. Before you know it, you’ll be starting to work on another project before you’ve completed your Top 3, and history will repeat itself! You’ll have yet another half-finished project as you get lost in the excitement of starting yet another one.
1. Choose your top 3
2. Focus on your top 3 and only your top 3
3. Finish your top 3!
So what do you think? Would this process work for you? Tell me what you think in the comments section below.